Google Ads Services
WHY XPONENTIAL?
Get more clicks, drive traffic to your website, and convert them into paying customers!
Our Google Ads Services pretty much cover everything from your CPC bidding strategy to maintaining your ROAS. With our overall support, you could maximize your ROI and increase your revenue.
With our hands-on level approach to Ads management, we are now targeting small to medium businesses to help them get more leads (Lead Generation Campaigns).
A successful Search Engine Marketing campaign requires proper research, relevant quality keywords, well-organized campaigns, and landing pages optimized for conversions. In the case of Google ads, you will be assigned an Ad Rank based on CPC Bid and Quality Score and this Ad Rank decides who gets to appear on top pages.
Why Run Google Ads?
Using Google Ads, you can target people in every stage of the funnel looking for your product, service, or educational content. You can target those having a buying intent thus pulling them to your product/service. If your ads get more traffic and you have great landing pages, your charges again go down, leading to higher profits.
Why do you need an agency to run Google Ads?
- You don't have time to do it yourself as you have to focus on building up your business.
- You may not have the necessary experience, knowledge, or tools to run ads.
- You need to know the bidding strategy, know your metrics, track your performance, and make sure your ads are running smoothly - which is specialized work.
- You don't want to waste your precious marketing money. Working with a professional can increase your ROI (Return On Investment).
- You want to dominate your competition, who may already have hired an agency.
What we offer?
We offer our services in Google Search and Display Ads. We plan our strategy
based on the budget you are planning to allocate for running ads.
A/B Testing of Campaigns
Conduct research, A/B testing of creatives, offers, & ad copy, and analyzing results, and making relevant strategic changes based on data.
Advertising copy that converts
Your display ad copy should highlight your product benefits, clearly list your service offers, and have a compelling call-to-action (CTA).
How we work together
Competitive Analysis
From keyword targeting, ad creatives to landing page content optimization – we will conduct in-depth analysis of your competitors to help you identify the strategies they are using to gain visibility on Google. We will also identify any weak points of your competitors to gain an unfair advantage.
Ad account setup + New Campaign implementation
Create an effective marketing strategy that will achieve goals efficiently while being mindful of any ad budget constraints. We will decide on bidding options, ad groups, keywords, ad text, and destination links based on your goals and target audience. The end goal is to drive as many conversions as possible per dollar spent.
Conversion Tracking & ROI Analysis
Your ad performance will be monitored daily to keep costs down and conversions high. If any problems arise in terms of ad quality, ad relevance, or ad performance, they will be resolved immediately. The goal of conversion tracking and ROI analysis is to maximize ROI.
A/B testing + Monthly maintenance
A/B testing methods are employed to determine which ads or landing pages lead to the highest click-through and conversion rates. All aspects of the account will be reviewed each month to determine which areas can be improved and ensure the campaign is running smoothly.
BASIC PLAN
Best for individuals
$149/m
$149 Initial Setup
- No. of Campaigns - 1
- Ad Groups - 3
- Ad Spend Limit(paid to Google): $750
- Competitor Analysis
- Advanced Ad Targeting
- Ad Copy Optimisation
- Ongoing Keyword development & tweaking
- Google Display Network
- Bid Optimisation
- Google Search Ads
- Google Local Service Ads
- Geotargeting & Location Exclusions
- Google Analytics
- Conversion Tracking
- Google Text Ad Remarketing
- ROI Analysis
- Monthly Reports
- Landing Page Optimisation
- Content Marketing
- SEO Services
- e-Mail Marketing
- Full Funnel Strategy
- Shopping Ads
Add Ons
- Landing Page Creation - $100/page
STANDARD PLAN
Best for Small Business
$349/m
$349 Initial Setup
- No. of Campaigns - 3
- Ad Groups - 10
- Ad Spend Limit (paid to Google): $1500
- Competitor Analysis
- Advanced Ad Targeting
- Ad Copy Optimisation
- Ongoing Keyword development & tweaking
- Google Display Network
- Bid Optimisation
- Google Search Ads
- Google Local Service Ads
- Geotargeting & Location Exclusions
- Google Analytics
- Conversion Tracking
- Google Text Ad Remarketing
- ROI Analysis
- Monthly Reports
- Landing Page Optimisation
- Content Marketing
- Basic SEO Services
- e-Mail Marketing
- Full Funnel Strategy
- Shopping Ads
Add Ons
- Landing Page Creation - $100/page
PREMIUM PLAN
Best for Large Business
$999/m +
15% of monthly spent
- No. of Campaigns - 5+
- Ad Groups - 25+
- Ad Spend Limit (paid to Google): $1500+
- Competitor Analysis
- Advanced Ad Targeting
- Ad Copy Optimisation
- Ongoing Keyword development & tweaking
- Google Display Network
- Bid Optimisation
- Google Search Ads
- Google Local Service Ads
- Geotargeting & Location Exclusions
- Google Analytics
- Conversion Tracking
- Google Text Ad Remarketing
- ROI Analysis
- Monthly Reports
- Landing Page Optimisation
- Content Marketing
- Advanced SEO Services
- e-Mail Marketing
- Full Funnel Strategy
- Shopping Ads
Add Ons
- Landing Page Creation - $100/page
