Lead Acquisition System
WHY XPONENTIAL?
Turn strangers into leads, and leads into customers—on autopilot.
We help you build a predictable, scalable acquisition engine by aligning ads, landing pages, and lead nurturing into one seamless flow. From top-of-funnel awareness to conversion, we optimize each stage for growth.
Xponential specializes in lead generation for local service businesses. We combine hyperlocal paid search and social campaigns, conversion-optimized landing pages, call tracking, and automated follow-up so you get real customers — not vanity metrics. We move fast, measure everything, and scale what works. You’ll see transparent reporting and clear ROI, not excuses.
Why Customer Acquisition System?
Local businesses live or die by the leads they receive. Common problems we fix: poor targeting that wastes ad budget, traffic that never converts, missed calls, and no follow-up to warm leads. Our Acquisition System fixes the whole flow — search intent + local reach + landing page + booking/call integration + nurturing — so your marketing produces predictable bookings and revenue.
The Xponential Advantage
Hyper Local Targeting
We map your service area, competitor density and high-intent search terms so ads reach customers who are ready to buy — not browsers.
Conversion-First Funnels
Ads funnel into landing pages built to capture and convert: strong headline, social proof, frictionless forms and instant CTAs (call / book).
Call & Lead Reliability
We set up call tracking, dynamic forwarding, and CRM integration so every lead is captured, scored and followed up — no more lost opportunities.
Data-Driven Optimization
Weekly performance sprints: A/B tests on creative & pages, bid & audience tuning, and attribution reporting so you scale profitably.
What we offer?
We deliver a complete lead system — ads, pages, tracking, nurture and reporting — built for local businesses that want customers, not clicks.
Local Search Ads
Capture high-intent searchers with Google Search + Maps ads optimized for calls and local queries (“plumber near me”, “emergency dentist [city]”).
Call-Focused Campaigns (Call-Only & Click-to-Call)
Phone-first campaigns prioritized when a call means a booking — perfect for urgent services like plumbing, locksmiths, HVAC and medical clinics.
Meta / Facebook Lead Ads & Local Awareness
Hyperlocal audiences, neighborhood targeting and lead forms that feed directly into your CRM or booking system for immediate follow-up.
How we work together
Discovery & Market Snapshot
We audit your current funnel, competitors, search demand and conversion points. Deliverable: a concise lead strategy that prioritizes the quickest, lowest-cost wins (high-intent keywords, low-hanging ad plays, and any immediate fixes on-site or in booking flows).
Build & Integrate
We implement ad campaigns, design conversion landing pages, and wire up call tracking and CRM integrations. This phase focuses on rapid, measurable launches — pages live, pixels firing, and a working dashboard so you can see first leads within weeks.
Test & Optimize
Weekly sprints to test ad creative, headlines, landing variants, bid strategies and audience splits. We optimize for cost-per-lead (CPL), booked-appointment rate and qualified lead rate, discarding losers and doubling down on winning combinations.
Scale & Hand-Off
Once performance is profitable and consistent, we scale budgets, expand geos, and add funnels. We can continue as your long-term growth partner or hand over playbooks and SOPs to your in-house team with training and documentation.
Features
Affordable Pricing And Quality Service
We believe local businesses shouldn’t have to choose between affordability and performance. Xponential delivers enterprise-level strategies at pricing that fits small and mid-sized businesses, without cutting corners on quality.
- Transparent Packages – No hidden fees; clear breakdown of setup, management, and ad spend.
- Optimized for ROI – Every dollar is tracked and measured against real leads, calls, and revenue.
- Scalable Solutions – Start small and scale confidently as results grow.
- Dedicated Support – Direct access to a strategist, not a generic helpdesk.
KICKSTART
Best for individuals
$749
per month + $499 setup
- Platform setup & campaign management (choose 1)
- 1 landing page (mobile-first)
- Local keyword + audience targeting
- Basic call tracking + form submissions
- 3 starter ad creatives
- Weekly pacing & monthly performance report
- Up to $2,000 ad spend management
- Standard GA4 + Pixel tracking
- 1 optimization cycle per week
- Email support
- Retargeting Ads
- CRM integration
- Competitor Spy Tools
- Dedicated manager
STANDARD PLAN
Best for Small Business
$999
per month + $599 setup
- Multi-platform campaign management
- 2 A/B tested landing pages
- Local + competitor keyword research
- Advanced call tracking with scoring
- 6 rotating ad creatives
- Weekly pacing + bi-weekly reporting
- Up to $5,000 ad spend management
- GA4 + offline import tracking
- Weekly optimization sprints
- Email/chat support
- Retargeting campaigns
- CRM integration
- Competitor benchmarking
- Dedicated manager
PREMIUM PLAN
Best for Large Business
$2499
per month + $1899 setup
- Omni channel campaign management
- 3+ landing pages with funnels
- Deep keyword + audience expansion
- Full call intelligence (routing, recordings, IVR)
- Unlimited creative lab
- Daily pacing + weekly exec summaries
- Unlimited ad spend management
- Full attribution (multi-touch, CRM, offline)
- Daily optimization cadence
- Email/chat/phone support + weekly strategy
- Retargeting + nurture funnels
- CRM + sales handoff automation
- Competitor + category mapping
- Dedicated account manager
