Performance Branding — Launches That Convert,
Brands That Last
WHY PERFORMANCE BRANDING?
Creative that convinces.
Strategy that converts.
Most “branding” agencies deliver visuals and nice-to-have guidelines. Xponential builds brand systems engineered for conversion — identity, messaging, creative assets, and launch playbooks that plug directly into paid and organic funnels. We’re not creatives first and marketers second. We are a performance-first studio: launch-ready brand strategy + fast execution, backed by measurable KPIs.
Why Perforamance Branding?
A product launch is a pulse event: attention spikes, then drops. If your creative isn’t optimized for sales and your message doesn’t convert at scale, you’ll waste ad spend and miss the moment. Performance Branding ensures your launch assets (positioning, ads, video, landing pages, UGC, influencer frameworks) are built to win both the short-term conversion battle and the long-term brand war. You get buzz that converts into tracked revenue and repeat buyers.
The Xponential Advantage
Launch-First Strategy
We design brands around campaign windows: pre-launch, launch, and scale phases, so every asset has a measurable job to do.
Creative + Data Loop
Rapid creative testing and analytics inform design decisions — creative is constantly iterated based on real ad performance.
End-to-End Execution
From strategy and identity to ad-ready assets and funnel wiring — one team accountable for vision and ROI.
LTV & Retention Built-In
Launch funnels include retention pathways (post-purchase flows, subscriptions, re-activation) so launch revenue compounds.
What we offer?
Performance Branding is a layered service: strategy, identity, creative production, launch execution, and retention — all aligned to measurable KPIs.
How we work together
Discovery & Launch Audit
Here we identify your main goal. It can be to increase brand awareness, generate more sales (with higher ROI), get more leads & clients, or bring a new product to the market. We will conduct intense research based on data collected from the discovery call. We run a compressed discovery: market & competitor research, product-market fit checks, and a launch-readiness audit. Deliverable: a tactical Launch Blueprint with testable hypotheses, primary KPIs (CPA, conversion rate, AOV, repeat rate), and a prioritized project plan.
Positioning, Identity & Creative Brief
We build a compact brand playbook — messaging pillars, hero value prop, tone, packaging direction, and a creative brief for ad assets and influencers. This aligns creative, site, and paid teams around a single narrative for the launch window.
Production & Campaign Build
Rapid production sprints produce hero videos, UGC variants, static ads, and landing pages. Media buys, influencer seeding, and pre-launch outreach are executed to build awareness and capture pre-orders.
Test, Scale & Retain
We run aggressive creative testing and scale winning creatives while optimizing funnels and retention flows. Weekly data-driven sprints ensure we grow sales and transition the launch into a repeatable acquisition + LTV engine.
KICKSTART
Best for individuals
$749
per month + $499 setup
- Brand identity audit - logo/colors
- 1 creative theme (static ads only)
- 3 ad creatives per month
- Basic ad copy
- 1 platform focus (Meta or Google Display)
- Basic remarketing audiences
- GA4 & pixel tracking
- 1 reporting cycle per month
- 1 round of creative edits
- Email support
- Advanced video creatives
- Storyboarding
- Influencer ad repurposing
- Dedicated strategist
STANDARD PLAN
Best for Small Business
$999
per month + $599 setup
- Full brand identity audit + positioning
- 2 creative themes (static + video shorts)
- 8 ad creatives per month
- Persuasive copy variants
- Multi-platform distribution (Meta, YouTube, Display)
- Custom remarketing segments
- GA4 + sales attribution tracking
- Bi-weekly reporting
- 2 creative iterations per cycle
- Email + chat support
- Advanced video creatives
- Storyboarding support
- Influencer ad repurposing
- Dedicated strategist
PREMIUM PLAN
Best for Large Business
$2499
per month + $1899 setup
- Full brand strategy + positioning workshops
- Unlimited creative themes (static, reels, TikTok, YouTube)
- 20+ ad creatives per month
- Conversion-tested ad copy
- Omnichannel creative rollout (Meta, Google, Youtube, etc)
- Predictive remarketing
- Full-funnel attribution
- Weekly reports + dashboards
- Unlimited creative iterations
- Priority support
- Advanced video creatives
- Full storyboard scripting
- Influencer & creator partnership integration
- Dedicated brand strategist
