Performance Marketing
-Google & Meta Ads
WHY XPONENTIAL?
Turning Ad Spend Into Profits — Google & Meta Done Right.
We run cross-platform ad campaigns with a single goal: profitable growth. Strategy, creative, optimisation, and reporting — all aligned to revenue.
Why Performance Marketing?
Many companies treat ads as “boosts” instead of a repeatable, optimisable channel. Our approach combines creative velocity, audience strategy and bidding systems to make ad budgets work harder — without guesswork.
The Xponential Advantage
Full-Funnel Campaigns
From awareness to purchase — every ad stage is covered, no wasted spend.
Data That Speaks
Transparent reporting so you know exactly what’s working and what’s not.
Battle-Tested Strategies
Campaign frameworks refined across industries, tailored to your brand.
Revenue-First Approach
We don’t chase clicks — we chase sales, subscriptions, and repeat customers.
What we offer?
We offer our services in Google Search and Display Ads & Meta Ads. We plan our strategy
based on the budget you are planning to allocate for running ads.
A/B Testing of Campaigns
Conduct research, A/B testing of creatives, offers, & ad copy, and analyzing results, and making relevant strategic changes based on data.
Advertising copy that converts
Your display ad copy should highlight your product benefits, clearly list your service offers, and have a compelling call-to-action (CTA).
How we work together
Ad account setup + New Campaign implementation
Create an effective marketing strategy that will achieve goals efficiently while being mindful of any ad budget constraints. We will decide on bidding options, ad groups, keywords, ad text, and destination links based on your goals and target audience. The end goal is to drive as many conversions as possible per dollar spent.
Conversion Tracking & ROI Analysis
Your ad performance will be monitored daily to keep costs down and conversions high. If any problems arise in terms of ad quality, ad relevance, or ad performance, they will be resolved immediately. The goal of conversion tracking and ROI analysis is to maximize ROI.
Competitive Analysis
From keyword targeting, ad creatives to landing page content optimization – we will conduct in-depth analysis of your competitors to help you identify the strategies they are using to gain visibility on Google. We will also identify any weak points of your competitors to gain an unfair advantage.
A/B testing + Monthly maintenance
A/B testing methods are employed to determine which ads or landing pages lead to the highest click-through and conversion rates. All aspects of the account will be reviewed each month to determine which areas can be improved and ensure the campaign is running smoothly.
Features
Affordable Pricing And Quality Service
We make sure that you will stay on top of the trends and keep up with regular updates as these major Social media platforms regularly tweak their algorithms.
- Focus on building your brand story instead of random brand promotion content
- Well-planned social media strategy with short-term and long-term goals
- Understand your audience and provide informational as well as promotional content
- Analyze your performance insights from time to time.
KICKSTART
Best for individuals
$749
per month + $499 setup
- 1 platform (Google OR Meta)
- 1 campaign type (Search or Lead Gen)
- Starter keyword/audience research
- 3 ad creatives
- 1 landing page integration
- Basic GA4 + pixel setup
- Weekly pacing checks
- Monthly reporting
- 1 optimization cycle per week
- Email support
- Geotargeting & Location Exclusions
- Multi-platform ads
- Retargeting
- Advanced bidding
- Competitor analysis
- Shopping Ads
- Dedicated strategist
- Full Funnel Strategy
STANDARD PLAN
Best for Small Business
$999
per month + $599 setup
- Multi-platform (Google + Meta)
- 3 campaign types (Search, Display, Conversion)
- Advanced keyword/audience research
- 6 ad creatives
- 2 landing page integrations
- GA4 + conversion tracking
- Weekly pacing checks
- bi-weekly reports
- 2 optimization cycles per week
- Email + chat support
- Geotargeting & Location Exclusions
- Multi-platform retargeting
- Retargeting Ads
- Smart Bidding
- Competitor campaign analysis
- Shopping Ads
- Dedicated strategist
- Full Funnel Strategy
PREMIUM PLAN
Best for Large Business
$2499
per month + $1899 setup
- Omnichannel ads (Google, Meta, YouTube, Display, Shopping)
- Full-funnel keyword/audience expansion
- Unlimited ad creatives
- Full funnel landing page integrations
- Unlimited creative lab
- GA4 + CRM attribution
- Unlimited ad spend management
- Daily pacing & optimization
- Weekly exec reporting
- Priority support (email, chat, calls)
- Geotargeting & Location Exclusions
- Retargeting + nurture funnels
- Advanced AI bidding & experimentation
- Competitor + category analysis
- Dedicated account manager
- Geo-expansion & scaling roadmap
- Shopping Ads
- Full Funnel Strategy
